For those who keep up with climate change in the media, we consistently hear about the troubling data around global warming, biodiversity loss, etc. This certainly urges us on to continue the efforts to combat climate change. However, this scary data is often not that useful for folks who aren’t on the same page about the causes of climate change and the need to address it.
Dr. Katharine Hayhoe is a leading climate scientist and she encourages people to approach conversations with that audience differently. As she explains, we should still use data, but use the “right kind of data: data that connects directly with the values people already have, and data that promotes a positive message with tangible, practical solutions.”
I pulled that quote from the introduction to a talk that she is giving today via zoom (link to register):
Wednesday April 21st from 10:45AM-Noon: Using Data to Change People’s Minds on Climate Change
You can also check out her TED talks and videos on YouTube that help explain this approach to conversations with others. We can all use tips on advocating for climate change solutions and I think this approach can set us in the right direction.