When thinking about what type of service or platform to create for helping people on their care of creation journey, I keep coming back to the question of “What do people want?”
Want can be a funny verb. Most of us want a lot of things, especially on the surface level, like comfort, security, convenience, and more. However, there’s more that we want that is deeper and more complicated – fulfillment, belonging, peace of mind, community, adventure. It looks different for different people, but ultimately I want to understand the most important needs of those I hope to serve: those who care about their faith and also desire to find right relationship with God’s creation.
What I learned in my online marketing class The Marketing Seminar is that I need to figure out: where I want my service to “live” (positioning), what I want it to stand for (brand), who I am promising this to (audience), and what they get when I keep my promise (change I’m seeking to make).
My current perspective is that the world is going to continue to get messier and climate change will bring more challenges to our world each year. It will be a lot for all of us to understand and determine what we should do about it. This “doing” is not really about saving the earth. I’m focusing more on how to help us find the ways to live better lives; to live in connection with the earth; to live amidst suffering and confusion; to find fulfillment in this beautiful home God’s given us. There’s no easy way through the storm, but wouldn’t it be better to have a way to navigate the choppy waters?